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DACH market
So: you see the German market as potentially lucrative to enter, because it is. You’ve been starting to strategize and figure out the “secret sauce” to winning DACH business when a really basic question hits you, seemingly too late in the game: Do you need to speak German? Now you’re a little bit worried. But...
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Fact: Every global market you can play in is different. Fact: Germany is the largest economy in Europe. Fact: There is money to be made here. But then we come to our first fiction. There are thousands of articles online about the various specifics of the German economy. Only a few of them actually speak...
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Looking for a sales partner in Germany
The World Economic Forum released its 2018 Global Competitiveness Report recently, which can be read as a listing of the most innovative countries in the world (to some extent), or at the very least the best countries to launch an entrepreneurial offering. The United States came in first; that’s not a surprise, even though their...
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SaaS sales
“If you’re not growing, you’re dying…” You’ve heard that, right? We all have. Well, there are limits to the growth you can do where you are presently. (That’s actually true personally and professionally.) Growth involves new markets and new frontiers almost by definition. But a lot of companies (and their sales teams) tend to make...
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