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B2B
Relationship selling
In the broader pantheon of different sales models, two stand out: Relationship selling Value-based selling What are they, exactly, and what works best for SaaS-style or services companies?
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The “ladder” we talk about most with work is the career ladder. That’s no doubt important, but that ladder has become less and less relevant in recent years as people job-hop more to get better salaries, startups are founded all the time, etc. Now the “ladder” you want to focus on is within sales. A...
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The common way companies look at “go to market” You develop a product (or minimum viable product) or service idea. Now you need to start making money from it. So you go hire a salesperson, probably based on their geography, career history, or experience within your industry. The thinking goes like this: Now that we...
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Digital is great. We love it. Who doesn’t love some Google Ads and some email list segmentation and some social media usage? It’s a great way to reach people and research prospects. It’s awesome! But, the sheer fact is … you will never replace face-to-face interaction, especially in sales. We all know the “tea” on...
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“Anybody can benefit from our solution!” This is a common refrain in sales discussions. It makes sense because, to a less-established salesperson, it feels like a way to cast a wide net and get lots of prospects to convert quickly. It makes your solution seem like it can do anything. It’s all-powerful. It’s like the...
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Thought question: what is actually and truly the job of a sales guy? I will give you 5-10 seconds to think about it.
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B2B lead generation
Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead generation. Huh? If it’s something...
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ideal customer profile
What actually is your differentiator? A lot of people running businesses or silos seem to think the answer to that question is one of two possibilities: Our product Our tech & quality of service Can’t tell you how many information-seeking calls in different industries (partnership, sales as the goal) include some guy rambling on about...
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People sometimes ask us: Who is really worth listening to online about better enterprise selling (software, SaaS, IT services …) and more revenue from better sales processes? It gets asked enough that we decided to make a list. Here goes.
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What exactly is a sales process? And how individual is it? These are important questions that we often don’t address. We try to pin a sales process down to something that’s repeatable for dozens to hundreds of people, but that might be entirely impossible. Many sales processes are inherently individual. The salesperson has a specific...
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