Product-Market-Fit In Germany Workshop
How to gain predictable revenue in the DACH market.

LOCATION

Your place

COSTS

€1.600 + travel expenses

DURATION

Full day

DATE

On demand

LET'S TALK!

WHO IS THE WORKSHOP FOR

This workshop is tailored to software and services companies that want to build a repeatable and predictable sales process that sells to mid-market and enterprise customers in the German speaking market (Germany, Austria, Switzerland).

WHY YOU NEED PRODUCT-MARKET-FIT FOR SALES?

Product-market-fit is the degree to which a product satisfies a strong market demand. To get there, you basically have 2 options:


- adapt the product to a known market demand (pivoting).

- identify a demanding market that your product can satisfy.

What is Product-Market-Fit

A good sales process defines how to speak to a market's known needs and desired end results and to articulate a transformation story all along the buyer's value journey. 


Market is the right buyer persona from your ideal customer profile in a given vertical and geography.

WORKSHOP GOAL

This is an in-person workshop led by Martin Weiss with a single goal: to identify, critically question and to develop the key components to build a successful and scalable sales process (a.k.a. sales machine):


  • What German market specifics do have an impact on my offer?
  • Who's most likely to buy my offer?
  • What are the known needs and desired end results of my buyers?
  • How can I create windows of opportunity?
  • My building blocks for a seamless value journey towards my offer?

WHAT WILL YOU GAIN

After that workshop you will have all key components of your sales process to build a successful sales machine for the German market:


  • What makes my offer valuable, relevant and credible to the German market.
  • What is my ideal customer profile (ICP) and the buyer personas.
  • What is my value transformation story (from known needs to desired end results).
  • What are the sales triggering events for the buyers and for my sellers.
  • What are my lead magnets and entry point offers for a seamless buyer journey.

WHO SHALL ATTEND

All open-minded customer facing people in your company. Management, Sales, Business development, Marketing, and Customer success. A group of 4-8 people is ideal.

WHATS NEXT AFTER THIS WORKSHOP

The logical next step for you is to take these key components and to implement the sales process. With all the findings from this workshop you can do this on your own but we can also do it for you - we’ve done that many times.


 >> Design, build and test your German sales machine <<

ABOUT MARTIN WEISS

Martin is a passionate B2B sales man. Before he co-founded BizXpand, he worked for several international software and services companies always in the role of a revenue carrying Sales Manager/Director for the DACH region. 


We founded BizXpand in 2010 and studied how the world’s fastest growing tech companies scale their business. Constantly we take their best practices in omni-channel lead generation and sales, combine them wisely, and adapt them to the specifics of the German speaking market.

I believe that our own sales vehicle is now among the most sophisticated enterprise sales machines found anywhere in West-Central Europe.

Martin Weiss

WHAT OTHERS SAY

Since 2010 we've helped more than 35 companies to enter and work the DACH market. This is what Goran Kalanj, CEO of Serengeti d.o.o. has to say about us:


"Serengeti went through very dynamic and high growth period in last few years. Around half of our revenue comes from DACH market. Martin works for us for many years as our sales executive for DACH region. Martin always had very good and reliable results in customer acquisition. He proved to be able to define sales strategy and then be very successful in implementing it. We have very successful cooperation and we would always recommend Martin and his team."

LET'S TALK!

outsourced sales team

We bring matching B2B customers from Germany, Austria, Switzerland to international software and services companies.

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