Your German Sales Machine
Designed, built and tested for you in 90 days.


all key components to build a sales machine

- or -

Product/Market Fit Workshop




90 days



You already have the key components to implement a successful sales process for the German market. So, you have a clear picture on:

  • Your offer - valuable, relevant and credible to the German market.
  • Your ideal customer profile (ICP) and the buyer personas.
  • A possible value transformation story (known needs and desired end results).
  • Sales triggering events for your buyers and for your sellers.
  • Lead magnets and entry point offers for a seamless buyer journey.

You have the necessary ingredients to build your well-oiled sales machine. Now, you need an experienced partner that can build it for you...

Sales Machine


The service contains the detailed design, but also building and testing your multi-channel account-centric sales process (the "Sales Machine") with the goal to generate qualified sales leads that ultimately produces repeatable business and predictable revenues in the German market. We build for you:

  • The right tools and methods to find and pre-qualify the target companies and persons.
  • Personalized sales emails in German language that convert.
  • A complete system for auto-generation of inbound leads from the right set of companies (ABM).
  • Embedded lead magnets and entry point offers for a seamless buyer journey.
  • Quantitative and qualitative analysis from initial outbound campaign (20-50 companies) and inbound campaign


  • Description of required tools and processes for sourcing and pre-qualifying your German target companies, buyer personas and their email-addresses.
  • Compelling sales emails cadences in German that articulate your transformation story.
  • Prospect engagement tracking (who looks at your sales collateral).
  • Landing pages and opt-in with copy in German or English for your lead magnet.
  • Landing pages and opt-in with copy in German or English for your entry point offer (EPOs).
  • Opt-in box and CRM integration for newsletter subscription.
  • Website chat-box with CRM integration.
  • Contact form with CRM integration.
  • Email automation series for delivery and follow-up on your lead magnets with copy in German or English.
  • Email automation series for delivery and follow-up on your EPOs with copy in German or English.
  • Email automation indoctrination campaign (Newsletter welcome series) with copy in German or English.
  • Calendar integration for automated appointment setting via landing page.
  • Set-up marketing CRM.
  • Opt-ins integration with CRM.
  • Creation and publish one blog article in German or English.
  • Set-up newsletter campaign template.
  • Set-up Google Analytics​ with goals.
  • Set-up LinkedIn Campaign Manager for sponsored updates and retargeting.
  • Split tested ads on LinkedIn.
  • ABM (account based marketing) sponsored blog post on LinkedIn.
  • Onsite banner for lead magnets and EPOs (pop-up, in-content, side-widget)
  • Set-up social media management (broadcasting, re-scheduling and analytics)

  • Hand-over workshop
  • 30 days phone and online support including quick adaptations
  • Bonus: all outbound and inbound leads generated in the 90 days.


Because of the strong dependency on the nature of your business we cannot incorporate those services into our sales machine package:

  • Preparation of your sales collateral.
  • Developing your EPOs and lead magnets.
  • Redesign your existing pages.
  • Continuous blogging.
  • Costs for 3rd party tools (€110 / mo)
  • [OPTIONAL] Paid traffic campaigns (total €250)

Yes, we can prepare your sales collateral, create regular epic blog post content, develop your EPOs and LMs and build a customer-centric website for you. Ask us for an offer!


The logical next step for you is to "continuously run and optimize" the sales machine. You might need a German speaking business developer (BDR/SDR) in your own team for outbound sales prospecting but we can also do this part for you - that is actually our core business.

>> Generate leads and close B2B sales on your behalf <<


We founded BizXpand in 2010 and studied how the world’s fastest growing tech companies scale their business. Constantly we take their best practices in omni-channel lead generation and sales, combine them wisely, and adapt them to the specifics of the German speaking market.

We believe that our sales vehicle is now among the most sophisticated enterprise sales machines found anywhere in West-Central Europe.


Since 2010 we've helped more than 35 companies to enter and work the DACH market.

This is what Matthias Uhl, CEO of Die Werkbank GmbH has to say about us:

"Martin is the perfect combination of highest professionalism and strongest personality. His ability to sum up complex coherences and express them in simple words is just amazing. Our cooperation was always characterized by constructive and target driven approaches and ideas. Having him active for our products and solutions gives us always a good feeling. We can recommend Martin and his team to anyone who wants to develop and scale his business in a professional way."


outsourced sales team

We bring matching B2B customers from Germany, Austria, Switzerland to international software and services companies.