Email Us: [email protected] Call Now! +43-664-5007060

Category

German Market

Our articles about the German market (Germany, Austria, Switzerland) cover business specifics about this market like economical facts & figures, language, loyalty, decision making processes, etc.

Martin works a lot with international B2B services companies in the software and IT space that want to enter the DACH market (Germany, Austria, Switzerland). One issue that comes up a lot is this idea of “don’t compete with locals.” For example, a German IT services company (prospect) to an Italian IT services provider (seller):...
Read More
Simply The Best
We all remember the song “The Best” originally recorded by Bonnie Tyler but made famous by Tina Turner in 1989:   You’re simply the best Better than all the rest Better than anyone Anyone I ever met     Sure, to be the best is what we want to hear from our partner — but...
Read More
sell-saas-german-b2b
The German B2B market for SaaS is tricky, but if you nail it, it can be very profitable for you and your firm. It’s tricky because German buyers are generally very skeptical, even in SaaS sales plays. That means they tend to expect a personal demo or face-to-face meeting, and maybe the lowest execution you...
Read More
Looking for a sales partner in Germany
The World Economic Forum released its 2018 Global Competitiveness Report recently, which can be read as a listing of the most innovative countries in the world (to some extent), or at the very least the best countries to launch an entrepreneurial offering. The United States came in first; that’s not a surprise, even though their...
Read More
SalesHacker recently did an “Ultimate Sales Engagement Survey,” and the results are now live at that link. Some is predictable: LinkedIn is only effective if you have a tailored message, for example. C-Suiters often don’t have office phones (that might be less predictable) but even if they do, they don’t necessarily want to be hit...
Read More
Oktoberfest is September 22 – October 7 this year — with the first keg of beer being tapped by the Mayor of Munich on that first date. It’s a wild party. Even if you haven’t ever been, you can conceptualize it from afar. It’s nuts. It’s drunken. It’s hedonistic. And yet, there are hundreds of...
Read More
Let’s talk frankly for a second about Germany. Yes, they should have been the World Cup favorites and gotten at least to the semis — heck, they won the whole thing in 2014 — and they didn’t get out of the group stage for the first time since, well, 1950 — when they weren’t allowed...
Read More
Language isn’t necessarily a big deal for Americans. They grow up speaking English and maybe one or two other languages kinda sorta well through either schooling or a family connection. It’s a much different situation than, say, central Europe — where kids might grow up learning four or more languages. Because language isn’t necessarily a...
Read More
Looking for a sales partner in Germany
If you landed on this page, there’s a decent chance you’re looking for a sales partner in Germany. (Hopefully it wasn’t a porn search that went astray, at the very least.) Well, good for you on the German sales partner search. Germany’s a big market, with potential growth of 2.4-2.7% in 2018 — and the...
Read More
business development Germany
Based on 2017 GDP data, Germany is still the world’s fourth-largest economy, as well as the largest in the EU. Switzerland’s at No. 20 globally, and Austria is at No. 30 (and growing). There’s a lot of money in the DACH region. That part you probably already knew. The next part you might not: how...
Read More
1 2 3