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German Market

Our articles about the German market (Germany, Austria, Switzerland) cover business specifics about this market like economical facts & figures, language, loyalty, decision making processes, etc.

SalesHacker recently did an “Ultimate Sales Engagement Survey,” and the results are now live at that link. Some is predictable: LinkedIn is only effective if you have a tailored message, for example. C-Suiters often don’t have office phones (that might be less predictable) but even if they do, they don’t necessarily want to be hit...
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Oktoberfest is September 22 – October 7 this year — with the first keg of beer being tapped by the Mayor of Munich on that first date. It’s a wild party. Even if you haven’t ever been, you can conceptualize it from afar. It’s nuts. It’s drunken. It’s hedonistic. And yet, there are hundreds of...
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Technically this article is about: Sales triggers, entry point offers and ideal sales conversations. In reality it‘s about: Being human, being sequential and don’t ask for marriage on the first date. Yes, asking the wrong questions too early hurts!
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Let’s talk frankly for a second about Germany. Yes, they should have been the World Cup favorites and gotten at least to the semis — heck, they won the whole thing in 2014 — and they didn’t get out of the group stage for the first time since, well, 1950 — when they weren’t allowed...
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Language isn’t necessarily a big deal for Americans. They grow up speaking English and maybe one or two other languages kinda sorta well through either schooling or a family connection. It’s a much different situation than, say, central Europe — where kids might grow up learning four or more languages. Because language isn’t necessarily a...
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Looking for a sales partner in Germany
If you landed on this page, there’s a decent chance you’re looking for a sales partner in Germany. (Hopefully it wasn’t a porn search that went astray, at the very least.) Well, good for you on the German sales partner search. Germany’s a big market, with potential growth of 2.4-2.7% in 2018 — and the...
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business development Germany
Based on 2017 GDP data, Germany is still the world’s fourth-largest economy, as well as the largest in the EU. Switzerland’s at No. 20 globally, and Austria is at No. 30 (and growing). There’s a lot of money in the DACH region. That part you probably already knew. The next part you might not: how...
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IT sales agent Germany
You know the old song: times are a-changin. One of the biggest shifts in work in the past 20 years has been the need for some plan around adoption of technology. Time was that IT were the weird dudes in the corner you only talked to about resetting passwords and whatnot. Now IT drives a...
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sales lead Germany
Let’s say you’re a U.S. company or coming from elsewhere and you want sales leads in the Germany, Austria, or Switzerland markets. What do you actually need to understand to get said leads and convert them to business? This is a quick guide.
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Lead generation Germany
Here’s the stark reality of lead generation in Germany: a lot of companies trying to get in the German-speaking market approach lead generation in the same manner they might in the US, or a UK-based EMEA office. That’s going to flop. It will not work. What might, though?
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