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By

Ted Bauer
“Anybody can benefit from our solution!” This is a common refrain in sales discussions. It makes sense because, to a less-established salesperson, it feels like a way to cast a wide net and get lots of prospects to convert quickly. It makes your solution seem like it can do anything. It’s all-powerful. It’s like the...
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So: you see the German market as potentially lucrative to enter, because it is. You’ve been starting to strategize and figure out the “secret sauce” to winning DACH business when a really basic question hits you, seemingly too late in the game: Do you need to speak German? Now you’re a little bit worried. But...
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Thought question: what is actually and truly the job of a sales guy? I will give you 5-10 seconds to think about it.
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Nearshoring
If you’re never heard the term “nearshoring,” it’s the process of getting work done in neighboring countries instead of your own. Usually this refers to software development. A big problem in DACH is a tech skills gap. By some estimates, DACH is about negative-1 million on the tech/IT roles it needs to be successful across...
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We hold this truth to be self-evident: Most (OK, all) for-profit businesses want to make more money. If you price higher, you can do that. But oftentimes companies are reluctant to price higher, fearing customers will flee to a competitor. In what contexts could you consider pricing higher? We’re here for you.
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B2B lead generation
Very obvious statement to open: to grow a business, you need a pipeline. To have a pipeline, you need leads. Hopefully none of that was new information for anyone reading this. That’s the core/crux of sales. But despite the importance of leads, a lot of companies do struggle with lead generation. Huh? If it’s something...
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This is a question many in sales struggle with: if you have a strong brand domestically and are beating some international brands on your own turf (“home field advantage,” if you will), can you compete with them in other markets? Should you?
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ideal customer profile
What actually is your differentiator? A lot of people running businesses or silos seem to think the answer to that question is one of two possibilities: Our product Our tech & quality of service Can’t tell you how many information-seeking calls in different industries (partnership, sales as the goal) include some guy rambling on about...
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Selling to early adopters is easier than you think. Honestly! So as you work on a go-to-market strategy — which you absolutely need to do — start with the early adopters if you are in a non-commodity business. Why?
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Fact: Every global market you can play in is different. Fact: Germany is the largest economy in Europe. Fact: There is money to be made here. But then we come to our first fiction. There are thousands of articles online about the various specifics of the German economy. Only a few of them actually speak...
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