You ever go to a horrible family event and everything is tense? And then, at the most random possible moment — like a fork drops — suddenly someone explodes? If you’ve never been to such an event, consider yourself lucky. If you have, and you’ve also worked in a sales and/or marketing role in your career, you might see some parallels.
The relationship between sales and marketing is tense. Always has been. Doesn’t have to be, but always seems to be. It goes something like this:
Sales: “These leads are old and cold! This content doesn’t convert!”
Marketing: “Our content is amazing and speaks to journey! They’re using it wrong!”
And on and on. What now?